Barco Breakthrough in Sports Market
LED Displays chosen for European Soccer Championships
Kortrijk, Belgium, March 14, 2003 – Barco has been selected as the preferred supplier for the Estadio das Antas (Portugal) and the Stade de Genève (Switzerland). The company’s LED displays will be integrated into these stadiums, which will host the European soccer championships in 2004 and 2008 respectively. The S-Lite range, specifically designed for use in sports arenas, offers sponsors and advertisers a larger than life communication channel and enhances the experience of the fans by showing real-time video, data and animations.
Barco’s LED displays have further been chosen for the brand new Stade de Genève. Due for completion in March 2003, this stadium will feature 38,4 square meters of Barco’s total sports solution to show real-time video and data, sport-specific animations as well as sponsorship messages. With its seating capacity of 30,000, Stade de Genève will be one of the biggest stadiums in Switzerland and will be part of a larger sports, leisure and entertainment complex, including a hotel, restaurants, sports retail units, as well as a bowling alley and a large shopping mall.
Marco Bruines, Division Manager Barco Media, said: “Barco’s LED display solutions have long been regarded as the reference in rental & staging and events industries. Reliant Park in Houston was our first major win in the sports market. Winning the installation of Stadia das Antas and Stade de Genève confirms that we are fast becoming the preferred solution provider for LED displays at brand new stadiums on both sides of the Atlantic.”
About Barco
Barco, an international company headquartered in Kortrijk, Belgium, is active in three key areas of imaging technology. Barco designs and develops solutions for large screen visualization, display solutions for life-critical applications, and systems for visual inspection. Barco has a network of subsidiaries, distributors and agents in almost 100 countries. Barco is quoted on Brussels/Euronext, is a BEL 20 and a Next 150 company, and is a member of the Dow Jones Sustainability Indexes.
You can find more information about BARCO on the web: http://www.barco.com
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