Barco enters distribution agreement with Prismaflex to further develop outdoor advertising market
Kuurne, Belgium, 3 July 2006 – Barco, pioneer in display technology, today announced that it has signed a collaboration and distribution agreement with Prismaflex International, a leading provider of outdoor advertising solutions for the out-of-home industry. Under the agreement, Prismaflex will integrate Barco's high-end LED displays into its range of outdoor advertising solutions.
The agreement brings together Barco’s wide product portfolio and pioneering technological skills as well as Prismaflex' experience and more than 20 years of industry knowledge. The new agreement will enable Prismaflex to offer the best quality LED displays with frames and structures specially designed for Outdoor Advertising.
As PH Bassouls, CEO of Prismaflex, says “We have always been looking to be able to offer the largest range of Advertising displays. Today, thanks to the agreement with Barco we are able to offer the complete portfolio including; Classic signs, Static signs, Three-message signs, Scrolling signs, Street Furniture as well as the Barco LED signs. We are delighted to be the one-stop-shop for Outdoor Advertisers.”
“We are pleased to be working with Prismaflex, who are the market leaders in the outdoor advertising space.” says Stephan Paridaen, President of Barco’s Media and Entertainment division. He continued “the integration of Prismaflex' industry expertise with Barco LED flagship products enables us to jointly develop this emerging market and create innovative solutions to meet the specific application needs of the Outdoor Advertiser”
With annual sales of 42 million Euro and 300 collaborators worldwide, Prismaflex International designs, manufactures and markets the most complete range of products for the Outdoor Advertising Market such as Scrolling signs, Three-message signs, static signs and street furniture. The new agreement will enable Prismaflex to offer the best quality LED displays with frames and structures specially designed for Outdoor Advertising.
About Prismaflex
With a turnover of 42 million Euros and 300 collaborators worldwide, Prismaflex International designs, manufactures and markets the most complete range of products for the Outdoor Advertising Market. For more information please visit www.prismaflex.com.
About Barco
Barco, an international company headquartered in Kortrijk, Belgium, provides visualization and display solutions for professional markets. Barco designs and develops solutions for large screen visualization, display solutions for life-critical applications, and systems for visual inspection. Barco is active worldwide and has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco is quoted on Euronext Brussels and is a BEL 20 and a Next 150 company (Euronext: BAR; Reuters: BARBt.BR; Bloomberg: BAR BB).
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