Barco enters a new dimension with "Monster House 3D"
Barco 2K digital cinema projectors used in REAL D Digital 3D Cinema presentation of Columbia Pictures’ “Monster House 3D.”
Barco, global leader in digital cinema visualization, today announced that Barco digital cinema projectors are being used for Columbia Pictures’ “Monster House 3D,” which is being presented in the REAL D Digital 3D format at select theatres nationwide. “Monster House” opened in the USA domestically July 21 and was number two at the box office over the weekend.
Barco installed 21 digital projectors for the launch of “Monster House,” adding to the 32 Barco digital cinema projectors previously deployed for REAL D Digital 3D Cinema presentations. Thirty percent of projectors deployed as part of the REAL D Digital 3D Cinema rollout domestically are manufactured by Barco.
Recognized as a worldwide reference in Digital Cinema, Barco’s 2K digital cinema projectors are based on Texas Instruments’ DLP CinemaTM technology and ensure optimum performance and reliability through their integrated light path and digital processing.
Kodak’s fully–networked Digital Cinema Operating System (DCOS) will drive the entire digital cinema workflow of the system, including content delivery, storage, installation, service and support, Kodak also provides the packaging, preparation and delivery of all feature content.
3D feature presentations are one of the drivers for the purchase of Barco digital cinema projectors. Additionally, Barco digital cinema projectors provide the power and clarity of “digital” when used for regular 2D digital cinema presentations.
“These are exciting times in digital cinema, and we’re thrilled to provide digital cinema projectors for the REAL D rollout of digital 3D cinema,” stated Mike Jones, Vice President, Events and Digital Cinema of, Barco’s Media & Entertainment division. “It’s important to have earned the trust with our providers and exhibitors, and based on our track record of providing high-quality digital projection systems, the goal of each installation is to make implementation easy, reliable, and a great in-theatre experience for every viewer.”
“As a REAL D Ready partner, Barco provides critical cinema components that are assured to be fully interoperable ‘out of the box’ for the flawless exhibition of content on the REAL D platform,” said Joseph Peixoto, President of Worldwide Cinema, REAL D. “We look forward to working with Barco as we continue to rollout REAL D Digital 3D Cinema globally.”
About Kodak Digital Cinema
With more than 2000 Kodak Digital Cinema Pre-Show systems installed throughout the US, Canada, and China, the company is the number one independent suppliers of digital pre-show systems in the world. Building on that success, Kodak now offers a networked Digital Cinema Operating System with the capability to handle a full cinema presentation, from pre-show through feature movie, in 2-D or 3-D, with MPEG or JPEG compression. In digital preparation, packaging, and delivery, the company has handled the digital distribution of 24 movies from 7 different studios. And, in 3-D, Kodak-driven systems (in partnership with REAL D and Barco) are now in the US, Canada, Australia, and – soon -- Singapore. For more information, visit: www.kodak.com/US/en/motion/products/digital/ for more information.
About Barco
Barco, an international company headquartered in Kortrijk, Belgium, provides visualization and display solutions for professional markets. Barco designs and develops solutions for large screen visualization, display solutions for life-critical applications, and systems for visual inspection. With its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific, Barco is active on a worldwide basis. Barco is quoted on Euronext Brussels and is a BEL 20 and a Next 150 company (Euronext: BAR; Reuters: BARBt.BR; Bloomberg: BAR BB). Visit www.barco.com for more information.
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