RSC Anderlecht first to install Barco's new sports perimeter LED solution
Kuurne, Belgium, 5 May 2006 - Barco, is delighted to announce that the Royal Sporting Club Anderlecht (RSC Anderlecht) has chosen Barco’s latest sports perimeter LED solution for its very own Constant Vanden Stock Stadium in Belgium. The SP-10, specifically optimized for Broadcast, brings LED visualization and the broadcasting world together for the first time.
Anderlecht chose the Barco SP-10 and Sports Box management controller for its stadium as it wanted to differentiate itself from other stadiums by providing an enhanced match day experience for fans, viewers and advertisers alike. As one of the most successful Belgium football teams on the European level, Anderlecht fully recognizes the real value the SP-10 will add to the sponsorship packages that it is able to offer advertisers. With the SP-10, advertising opportunities are greatly improved and provide a better experience for viewers and greater revenue opportunities for Anderlecht. The SP-10 will also be used to show score updates, traffic news as well as spot announcements for fans.
Stephan Paridaen, President of Barco's Media and Entertainment division, stated: “This is a very important moment for Barco, we have been working closely with R.S.C. Anderlecht to ensure that the solution provided would both meet and exceed their requirements, the fans expectations and crucially the sponsors needs, making this a good commercial decision for Anderlecht.” Paridaen continued, “We are looking forward to a long and successful relationship with R.S.C. Anderlecht.”
Herman Van Holsbeeck, General Manager RSC Anderlecht quoted: “This partnership is an extension of our existing collaboration with Barco and is an important momentum for RSC Anderlecht. With Barco we have chosen for a professional partner with high qualitative products. Barco’s LED solution will offer our fans a new generation of entertainment and interactivity and will offer our sponsors a significant added value and a new tool of communication.”
Barco's sports display solutions give fans and sponsors the ultimate sports experience, before, during and after the game. Sponsors see real value in Barco’s attention-grabbing displays as they capture the crowd with promotions for future events, merchandise and concession sales. The SP-10 consists of cutting-edge visualization hardware and advanced dedicated sports software developed and optimized specifically for broadcast. Having seven years experience in large LED displays in the Sports Market and over twenty years in designing and producing specific visualization solutions for the broadcast market, Barco has all the experience and knowledge needed.
About R.S.C Anderlecht
RSC Anderlecht was founded in 1908 and it is in 1917 that Anderlecht based themselves on the border of Parc du Meir (later Astrid park), in a new stadium they built with only one stand made of wood. They called it Stade Émile Versé in the name of a generous patron. In 1983, the stadium was completely rebuilt and took the name of the president Constant Vanden Stock. Its capacity was 28,361. There are still standup places behind the two goals but during European competitions, the stadium is all-seated.
About Barco
Barco, an international company headquartered in Kortrijk, Belgium, provides visualization and display solutions for professional markets. Barco designs and develops solutions for large screen visualization, display solutions for life-critical applications, and systems for visual inspection. Barco is active worldwide and has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco is quoted on Euronext Brussels and is a BEL 20 and a Next 150 company (Euronext: BAR; Reuters: BARBt.BR; Bloomberg: BAR BB).
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