Barco awarded largest LED contract in Chinese sports market
Kortrijk, Belgium, 15 April 2005 – Barco Media & Entertainment is proud to announce that it has been awarded the contract to install state-of-the-art indoor & outdoor LED display solutions at the Nanjing Olympic Centre, Jiangsu province, China. The installation constitutes an order worth 2.5M Euro for Barco Media (China), making it the affiliate’s largest order to date in the Chinese sports market. The LED display solutions to be installed at the Nanjing Olympic Centre will total almost 300 square meters, while the outdoor LED display alone measures an astounding 212 square meters, making it the largest full-color LED screen ever installed in a sports venue in China.
SLite 14 outdoor LED screen in the Stadium and one Ilite 12MD indoor LED screen in the Gym. The installation is planned for completion before May 2005.
In addition, Barco will also provide the hardware and software for the control room, which forms the command centre of the installation. During the games, operators will be present to operate the entire display system, interacting with the display solutions in real time. The tailor-made hardware/software solution enables a greatly enhanced performance of both displays. It provides opportunities for advertisers to show broadcast quality advertising on the displays while also allowing the operators in the control room to adapt content last-minute to maximise crowd interaction and participation with the action on the field.
“The Nanjing Olympic Centre project represents a historic breakthrough in the Chinese sports market”, says Stephan Paridaen, President of Barco Media & Entertainment, adding, “The success of the Nanjing project will not only benefit us in the Asian market, but also contribute to Barco’s continued success in the global sports market. As a significant breakthrough in the Asian market after our success in the European and North American markets, it has greatly strengthened our confidence in the Chinese market and the Asian market as a whole”, concludes Paridaen.
Barco Media & Entertainment, a division of Barco, provides specialized visualization solutions targeted at the needs of the Media & Entertainment industries. It counts names such as U2, Louis Vuitton, Madonna, Clearchannel Spectacolor and Daimler Chrysler as well as installations for Merrill Lynch, Sky TV, Kinepolis, China Film Group, Bank of America, Deutsche Bank, Reliant Park Stadium (USA) and Wembley Stadium amongst some of its key references.
For more information on our latest products, please visit www.media.barco.com .
About Barco
Barco, an international company headquartered in Kortrijk, Belgium, provides visualization and display solutions for professional markets. Barco designs and develops solutions for large screen visualization, display solutions for life-critical applications, and systems for visual inspection. Barco is active worldwide and has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco is quoted on Euronext Brussels and is a BEL 20 and a Next 150 company (Euronext: BAR; Reuters: BARBt.BR; Bloomberg: BAR BB).
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