Barco announces Steve Lutz as new V&AR Market Development Manager for the Oil & Gas industry
Xenia, Ohio – Barco, the leader in high-performance visual display technology, is pleased to announce Steve Lutz as a new Market Development Manager supporting its virtual and augmented reality activity in the Oil & Gas industry.
“Steve Lutz is filling a vital role in our organization,” says Steve McCullough, Vice President and General Manager of Barco Simulation. “As Market Development Manager for Oil & Gas, he will enable us to further integrate our visualization systems into a thriving market.”“Barco presents an opportunity for me to apply my expertise to the Virtual & Augmented Reality industry,” says Steve Lutz. “I look forward to working at Barco with this accomplished group of people in an ever-growing industry.”
Steve is a seasoned professional with over twenty-five years experience in sales, sales management, and marketing, primarily in the Computer Graphics industry. Most recently, he served as Vice President of Sales and Marketing at TGS, Inc. in Houston, Texas. He has in-depth experience building sales teams to accelerate penetration in the visualization markets.
Steve’s duties at Barco will include developing key Oil & Gas industry accounts in the U.S. He will identify markets, develop a customer base, identify customer needs, and match those needs with optimized Barco systems. Steve will also identify, develop, and maintain a strong working relationship with Oil & Gas strategic partners and ensure that their design requirements can benefit from Barco visualization systems.
About Barco
Barco, an international company headquartered in Kortrijk, Belgium, provides visualization and display solutions for professional markets. Barco designs and develops solutions for large screen visualization, display solutions for life-critical applications, and systems for visual inspection. Barco has a network of subsidiaries, distributors and agents in almost 100 countries. Barco is quoted on Euronext Brussels and is a BEL 20 and a Next 150 company.
