Barco opts for a more dedicated approach of the Asian markets
KORTRIJK, BELGIË, 24 September 2004. In order to set up a more dedicated approach of the Asian markets Barco has decided to appoint a regional president, responsible for the whole Asia Pacific region.
Up till now the President responsible for this region was also in charge of Europe, the Middle East and Latin America. While business is growing in the latter regions, the opportunities to increase Barco’s sales volume in Asia Pacific justify the appointment of a member of Barco’s executive team solely dedicated to this region.
Jacques Bertrand, up to now in charge of Barco in Japan, has accepted the new position of President Asia Pacific, responsible for all Barco activities in China, Korea, India, Taiwan, Australia and South East Asia, as well as Japan. Jacques Bertrand lives in Japan and has accumulated an extensive experience in all Asian markets for more than 12 years.
Bernard Dursin, till now also in charge of the Asia Pacific markets, will as Regional President Europe, the Middle East and Latin America now be able to dedicate all his efforts solely to these regions, which still make up for 44% of the total sales of Barco.
With the appointment of Dave Scott at the end of last year as President North America, today’s announcement completes the new regional coverage Barco wants to implement for a better approach of its world wide markets.
About Barco
Barco, an international company headquartered in Kortrijk, Belgium, provides visualization and display solutions for professional markets. Barco designs and develops solutions for large screen visualization, display solutions for life-critical applications, and systems for visual inspection. Barco has a network of subsidiaries, distributors and agents in almost 100 countries. Barco is quoted on Euronext Brussels and is a BEL 20 and a Next 150 company.
www.barco.com
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