Barco launches ultra-high resolution LED displays at Geneva International Auto Show
Barco today launches its ultra-high resolution ILite 6 XP and ILite 3 LED display technologies and showcases over 650 square meters of its LED display products at the Geneva International Auto Show, held in Geneva, Switzerland.
Renowned for its longstanding leadership in the visualization industry, Barco is proud to announce that this year’s Geneva International Auto Show in Switzerland, features over 650 square meters of its indoor and outdoor LED display products.
Over the past four years, Barco’s share of the sizeable Auto Show market has continued to increase dramatically. In 2001, Barco had over 300 square meters of its LED products at the Frankfurt Auto Show. The following year, Barco showcased almost 700 square meters of LED at the Detroit Auto Show. In 2003, Barco again lead the way by announcing the launch of the revolutionary MiPIX, a brand new LED pixel block. With over 750 square meters of its in- and outdoor LED technology used on an overwhelming majority of booths on the show, Barco proved to be the preferred solution provider in the high-end rental & staging market. 
The 2004 International Auto Show in Geneva again provides Barco with the perfect stage on which to launch its latest developments in imaging technology. For the first time ever, Barco’s brand-new ILite 6 XP and ILite 3 LED display technologies will be launched to the general public. Barco’s ILite 3, with its visual resolution of 3mm, is the world’s highest resolution LED display. The ILite 3 can be seen on the Audi booth, while the Saab, Opel and Skoda booths feature Barco's new ILite 6 XP displays. Both the ILite 6 XP and ILite 3 technologies feature advanced 14-bit color processing, which results in much greater color depth and uniformity, allowing the displays to show vibrant images with deeper and more uniform colors across the entire surface of the display. The extra processing power also provides more grey-scales, a critical requirement when displays are used at low brightness levels such as found in broadcast applications.
Barco’s new ILite 6 XP LED modules are fully cross-rentable and also remain backwards compatible with previous generation ILite 6 modules, of which 5000 (approx 1000 square meters) remain in circulation in the rental & staging industries. Barco has also started an ILite 6 upgrade program, which allows its rental partners to upgrade their existing ILite 6 modules to the new XP standard. A considerable proportion of Barco’s rental partners have already committed to the upgrade program. With its ultra-high 3mm resolution, the ILite 3 is Barco’s new flagship indoor LED display product. The ILite 3 is renowned for its absolute picture integrity and accommodates viewing angles of up to 145 degrees at viewing distances of less than 5 meters, making it ideal for indoor environments with restricted viewing distances.
"At Barco we pride ourselves on our commitment to R&D, which allows us to continually provide the best-of-breed imaging technology to our clients,” says Barco Media & Entertainment President, Stephan Paridaen, adding: “Our clients know they can rely on us to provide technology leadership, and the new ILite 6 XP and ILite 3 displays at this year’s Geneva Auto Show again prove that Barco leads the way in the development of ultra-high resolution display technologies.”
The Barco LED display systems are represented at the Geneva Auto Show via some of Barco’s worldwide rental partners including CT (Creative Technology) Germany, ETF, Gahrens & Batterman, Sono, ICT, VPS and XL Video.
Photos of the Barco displays at the Geneva Auto Show will be available on March 5th. Please contact sabine.clappaert@barco.com if you wish to receive copies.
For more information about Barco’s products, please visit www.events.barco.com
About Barco
Barco, an international company headquartered in Kortrijk, Belgium, is active in three key areas of imaging technology. Barco designs and develops solutions for large screen visualization, display solutions for life-critical applications, and systems for visual inspection. Barco has a network of subsidiaries, distributors and agents in almost 100 countries. Barco is quoted on Brussels/Euronext and is a BEL 20 and a Next 150 company.
