Outdoor Broadcast Network selects Barco as supplier of choice for LED display solution
Toronto, Canada – Barco announced today it has been chosen as the supplier of choice for digital signage LED display solutions to Outdoor Broadcast Network (OBN). OBN recently purchased a Barco DLite 10 outdoor LED display and a Barco DLite 14 outdoor LED display, each measuring 13.2’ x 7.35’, to create a versatile and user-friendly approach to out of home advertising, with the image quality of television in an outdoor environment. Installation of the first displays was completed in January 2004. Barco is also supplying the 40’ x 30’ LED display for the Toronto Eaton Centre Media Tower which is scheduled to be completed in November 2004.
By using the digital technology of LED displays, advertisers are able to tailor their messages to the audiences they wish to reach. The real-time capability allows for advertisers to change messages throughout the day. In addition, the Barco displays feature full motion video to attract more consumers than static panels.“Barco’s DLite 10 and DLite 14 offer the versatility and quality that OBN was looking for in an LED display,” stated Peter Irwin, President of Outdoor Broadcast Network. “The high-quality and high impact of the displays enables advertisers to promote their products and services with outstanding reach, impact and flexibility.”
“We are extremely pleased to work with an outstanding company such as OBN,” said Tom Ray, Executive Vice President and General Manager, Barco Visual Solutions, LLC. “Barco is experiencing unprecedented growth in Canada and we are elated with the recent success we have experienced in the digital signage market. We look forward to continued success in the Canadian market."
“Barco is thrilled to work with OBN, a company that not only offers captivating methods of advertising to its customers, but is truly dedicated to finding inventive means of connecting advertisers directly to the minds of the buying public,” stated Steve Simard, Market Manager, Barco Media, “OBN is committed to providing its clients who make an investment in digital signage with a superior product solution, in addition to forward-thinking methods in which to capitalize on their investment.”
About Outdoor Broadcast Network
Outdoor Broadcast Network is a Toronto-based media company established in 2002. The company operates unique multi-media advertising venues and is developing a national network of full-motion, outdoor video boards in high traffic areas in major urban markets across Canada.
About Barco Media
Barco Media, LLC, headquartered in Logan, UT, offers turnkey imaging solutions to its markets. Barco’s LED display and projection solutions can be seen at the world’s leading motor shows, on stage with some of the world’s biggest stars and on buildings and in lobbies of some of the world’s foremost companies. The division has provided LED visual solutions to many high-profile clients, such as Clear Channel International, Merrill Lynch, Dresdner Bank, BMW, Toyota, Porsche, Daimler Chrysler, U2, Paul McCartney, Madonna, Bon Jovi and many others. The company’s LED display solutions have also been chosen to grace Reliant Park Stadium (USA), host to the 2004 Super Bowl, as well as the stadiums of FC Porto (Portugal) and FC Geneve (Switzerland), which will host the 2004 and 2008 European Soccer Championships respectively.
About Barco
Barco, an international company headquartered in Kortrijk, Belgium, is active in three key areas of imaging technology. Barco designs and develops solutions for large screen visualization, display solutions for life-critical applications, and systems for visual inspection. Barco has a network of subsidiaries, distributors and agents in almost 100 countries. Barco is quoted on Brussels/Euronext and is a BEL 20 and a Next 150 company.
