Barco Scores the “Super” Game in Houston
Atlanta, GA – January 26, 2004 – Millions of spectators will be treated to spectacular video images from Barco during the most watched sporting event in the world, the Super Bowl, at Reliant Stadium in Houston, TX. The big game will be held on Sunday, Feb. 1, 2004 and televised live on FOX to an estimated 130 million viewers in the United States and 800 million viewers worldwide.
Barco was awarded the contract to provide large-scale visualization solutions at Reliant in 2001. Barco installed a mix of seven indoor and outdoor LED video displays at the stadium, which is home to the NFL Houston Texans and the Houston Livestock Show and Rodeo. Barco provided two 27’ high x 96’ wide DLite 14 LED displays for the North and South end zones. The displays, which are configured in a very wide 32:9 aspect ratio, display two full-resolution, high-definition 16:9 aspect ratio images side-by-side, as well as an ultra-wide 32:9 aspect ratio image. The high-resolution, multi-images are made possible by using the proprietary Barco D320 image-processing system. The North and South end zone displays are used for stunning live image magnification, replays, and graphics during football games, rodeos and other events held in Reliant Stadium. In addition, Barco provided four 7’ x 12’ ILite LED displays located on the Stadium Club Level areas of the stadium. The stadium’s “Bud Plaza” features a Barco DLite 14 LED display that is used for pre and post event activities. In addition to the LED display systems, Barco also installed a large number of large-screen video projectors and control room systems throughout the facility.Dave Belding, VP of Sales, Barco Sports, stated, “The Barco LED displays will provide vibrant images and outstanding close-ups to the fans. The audience at Reliant Stadium is going to be truly impressed with the images from the outdoor and indoor displays. We are honored to be a part of such an exciting and notable event.”
About Barco Media
Barco Media, LLC, headquartered in Logan, UT, offers turnkey imaging solutions to its markets. Barco’s LED display and projection solutions can be seen at the world’s leading motor shows, on stage with some of the world’s biggest stars and on buildings and in lobbies of some of the world’s foremost companies. The division has provided LED visual solutions to many high-profile clients, such as Clear Channel International, Merrill Lynch, Dresdner Bank, BMW, Toyota, Porsche, Daimler Chrysler, U2, Paul McCartney, Madonna, Bon Jovi and many others. The company’s LED display solutions have also been chosen to grace Reliant Park Stadium (USA) that will host the 2004 Superbowl, as well as the stadiums of FC Porto (Portugal) and FC Geneve (Switzerland), which will host the 2004 and 2008 European Soccer Championships respectively.
About Barco
Barco, an international company with US Sales headquarters in Atlanta, GA, is active in three key areas of imaging technology. Barco designs and develops solutions for large screen visualization, display solutions for life-critical applications, and systems for visual inspection. Barco has a network of subsidiaries, distributors and agents in almost 100 countries. Barco is quoted on Brussels/Euronext and is a BEL 20 and a Next 150 company.
