Barco completes LED display installation at retail mecca: Fashion Show Las Vegas
Logan, UT – December 12, 2003 – Barco Media is pleased to announce the completion of its multi-million installation at Fashion Show Las Vegas. Barco was awarded the contract to provide state-of-the-art digital display solutions in August 2002 with one of the USA’s foremost real estate development and management companies, The Rouse Company. Located on Las Vegas’s famed “Strip,” Fashion Show is home to seven department stores: Neiman Marcus, Saks Fifth Avenue, Macy’s, Dillard’s, Robinsons-May, Bloomingdale’s Home, and Nordstrom. The expansion, with over 250 merchants, covers nearly two million square feet of retail space.
Barco has installed seven of its outdoor and indoor LED displays totaling 4,300 square feet at Fashion Show. Barco’s DLite and ILite displays are used for dynamic advertising and entertainment at Fashion Show. Completion of the three indoor ILite 8 displays was finished in November 2002. The displays are suspended from motorized hoists in the ceiling to create a backdrop for a never-ending cavalcade of fashion shows and other special events such as product introductions and brand showcases. The position of the three displays is independently controlled so they will display their own independent images, or they can be joined together to provide a dramatic, panoramic effect. When not in use, the displays retract neatly out of sight to the ceiling.The four outdoor DLite 14 displays went live on October 31, 2003. The displays are installed on a 380 foot long curved rail system - the largest of its kind in the world - located approximately 32 feet above Fashion Show’s 72,000 square foot plaza along the Strip. These brilliant, full color displays move independently or in conjunction with each other along the track. Like the indoor displays, each display can run its own content or work together to form a continual kaleidoscope of color and motion. The displays are now one of the most spectacular sights on the “Strip.”
Gregory E. Zimmerman, Vice President & Development Director, The Rouse Company, stated, “Just as Las Vegas offers visitors a truly unique experience, Fashion Show’s recent expansion will offer retailers and customers an unforgettable shopping experience. In addition to numerous, quality stores, we are now able to offer live fashion-related shows and other multi-media entertainment and events thanks to the superior video quality of the Barco LED displays and the one-of-a-kind moving track. The indoor and outdoor Barco LED displays not only enhance the Fashion Show brand and distinguish Fashion Show along one of the world’s most visible streets, but they also allow our customers to enjoy a state-of-the-art retail development and a memorable shopping experience.”
Marc Van Eekeren, Vice President of Sales, Barco Media, stated, “The Barco LED display systems offer a dynamic, eye-catching medium with endless creative possibilities, making it a perfect fit for branding, advertising and entertainment. We are extremely excited to be a part this unique and unprecedented installation of LED on the famous Las Vegas Strip.”
About Barco Media
Barco Media, LLC, headquartered in Logan, UT, offers turnkey imaging solutions to its markets. Barco’s LED display and projection solutions can be seen at the world’s leading motor shows, on stage with some of the world’s biggest stars and on buildings and in lobbies of some of the world’s foremost companies. The division has provided LED visual solutions to many high-profile clients, such as Clear Channel International, Merrill Lynch, Dresdner Bank, BMW, Toyota, Porsche, Daimler Chrysler, U2, Paul McCartney, Madonna, Bon Jovi and many others. The company’s LED display solutions have also been chosen to grace Reliant Park Stadium (USA) that will host the 2004 Super Bowl, as well as the stadiums of FC Porto (Portugal) and FC Geneve (Switzerland), which will host the 2004 and 2008 European Soccer Championships respectively.
About Barco
Barco, headquartered in Kuurne, Belgium, is active in three key areas of imaging technology. Barco designs and develops solutions for large screen visualization, display solutions for life-critical applications, and systems for visual inspection. Barco has a network of subsidiaries, distributors and agents in almost 100 countries. Barco is quoted on Brussels/Euronext and is a BEL 20 and a Next 150 company.
