Barco supports NVIDIA in creating their first 100% digital, advanced visualization trade show booth at SIGGRAPH 2010

NVIDIA®, the inventor of the GPU and innovator in computational visualization technology, has selected Barco as its partner for displays, projectors and image processing solutions to demonstrate its new professional graphics technology at SIGGRAPH 2010 this week, the international conference and exhibition on computer graphics and interactive technologies.

Rancho Cordova, CA — 27 July 2010 — Visualization pioneer Barco announced today that NVIDIA will be utilizing a wide range of Barco solutions to present its breakthrough graphics technologies to more than 25,000 computer graphics and interactive technology professionals at the world's largest show dedicated to the Computer-Generated Imagery (CGI) industry, SIGGRAPH. This innovative exhibit will be the first time NVIDIA has built a 100% digital booth, eliminating all printed signage.

As the premier provider of revolutionary visual computing solutions, NVIDIA will present its latest technology for visualization professionals in an expansive and dramatic booth, featuring its “Quadro Digital Theatre.” The theatre will showcase presentations from industry-renowned guest speakers as well as company officials. The dynamic stage will employ four of Barco's next-generation, LED-lit, rear-projection video walls, the OL-721, a 70” display cube in a 2x2 format. On either side of the stage, two LCD 56” displays will be mounted in a portrait configuration to create a unique and compelling backdrop for interactive NVIDIA 3D graphics demos. A truly “green” product in a low-profile package, the OL series of video walls uses liquid cooling to reduce power consumption and is manufactured using recyclable materials. The OL series shows saturated colors, requires low maintenance and is proven in critical 24/7 applications.

To further enhance the experience, eight 50” OL-521 LED-lit, rear-projection displays will also be incorporated into a 4x2 wall displaying interactive 3D graphics demos utilizing the Barco XDS software. The Barco XDS software is a multi-windowing display management system that can be used to display both mono and stereoscopic sources simultaneously and multiple 2D and 3D sources on the display. Other Barco products in the booth include six NSL 46” LCD displays in a 1x6 format to demonstrate motion graphics digital signage and a Barco Galaxy NW-12 projector with WUXGA resolution and 12,000 lumens, ideal for displaying high-resolution computer graphics.

“NVIDIA and Barco both have an unwavering commitment to providing the best visualization technology,” said Jeff Brown, General Manager, Professional Solutions Group, NVIDIA. “When we began planning our exhibit for SIGGRAPH earlier this year, it was an easy choice to ask Barco to help us create a rich visual experience, with the brightest, sharpest HD resolution imagery possible. Together, our technologies work hand-in-hand to produce a remarkable, immersive environment.”

“We are proud to team up with NVIDIA to create a show-stopping exhibit using our latest solutions, which provide the perfect platform for exhibiting their sheer creativity and technological prowess. It's truly an honor to be associated with one of the industry's most respected innovators in the computer graphics industry,” said Hans Dekeyser, VP, Traffic Surveillance & Monitoring, Barco North America. SIGGRAPH 2010 will be held July 27-29, 2010 at the Los Angeles Convention Center in Los Angeles, CA. NVIDIA is located in Booth #717 on the main aisle. For more information, visit www.nvidia.com/object/siggraph-2010.html.

About SIGGRAPH 2010
SIGGRAPH 2010 will bring approximately 25,000 computer graphics and interactive technology professionals from six continents to Los Angeles, California, USA for the industry's most respected technical and creative programs focusing on research, science, art, animation, music, gaming, interactivity, education, and the web from Sunday, 25 July through Thursday, 29 July 2010 at the Los Angeles Convention Center. SIGGRAPH 2010 includes a three-day exhibition of products and services from the computer graphics and interactive marketplace from 27-29 July 2010. More than 200 international exhibiting companies are expected to attend. For more information, see www.siggraph.org

About Barco
Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3300 employees worldwide. Barco posted sales of euro 638 million in 2009.

 

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