Los Angeles County Museum of Art - Bing Theater
Case study
When the beloved film program of the Los Angeles County Museum of Art (LACMA) was threatened with cancelation in 2009, a groundswell of support arose from the film community, including Hollywood luminaries like Clint Eastwood. The film program was rejuvenated in 2011 through the collaboration with the non-profit Film Independent, led by Elvis Mitchell. In a display of generosity and Barco's continued commitment to the motion picture industry, Barco stepped in with the gift of a state-of-the art digital cinema projector to bring the 46-year-old Bing Theater into the twenty-first century.
Barco's donation is enabling LACMA to offer a more modernized movie series and evolve its cinema offerings to begin building a higher profile, appealing to a younger audience while still satisfying the entertainment tastes of its loyal patrons. “Film Independent at LACMA” kicked off recently with the premiere of Johnny Depp's “The Rum Diary,” a showing of “Martha Marcy May Marlene” from 2011's Sundance Film Festival, and several International film classics. Barco is proud to support LACMA's film offerings with its DLP Cinema® projector. Featuring efficient optics and a smart, modular design, Barco's family of projectors offer the lowest total cost of ownership in the industry.
About this project
| Date | February, 2012 |
| Location | Los Angeles, California, USA |
